Well Told Grants

Federal grant programs / Department of Agriculture

Regional Agricultural Promotion Program (10.618)

Also known as America First Trade Promotion Program

Regional Agricultural Promotion Program (Assistance Listing 10.618) is run by the Foreign Agricultural Service, part of the Department of Agriculture. It awarded $597 million in 130 grants from fiscal 2021 to 2025, about $4.6 million per award on average. No funding opportunity is open on Grants.gov right now.

The typical award was $2.0 million. Half of the 130 awards fell between $1.0 million and $6.0 million, and they ranged from $105,000 to $28.5 million.

Key findings

What the program funds

The Regional Agricultural Promotion Program (RAPP) is available to nonprofit U.S. agricultural trade organizations that promote the export and sale of United States agricultural commodities, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies and is intended to foster expanded exports and sales of U.S. commodities by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products.

From the federal Assistance Listing. Read the full listing on SAM.gov.

Open opportunities

No opportunity under this program is open or forecast on Grants.gov right now. Programs often post once a year, so the funding history below shows what to expect.

Past notices

Of 3 notices posted under this program since 2021, most went up in November (2) and August (1).

Rules from the program listing

Who can apply

Applicants must be either a nonprofit U.S. agricultural trade organization that promotes the export and sale of United States agricultural commodities, a State Regional Trade Group, a U.S. agricultural cooperative, or a state government agency.

What the money can and cannot pay for

RAPP funds are authorized through program agreements that provide for reimbursement of eligible program expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). RAPP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance. The restrictions upon the use of the assistance are detailed in the AFTPP program regulations at 7 CFR Part 1489.;

Matching requirements

This program has no statutory formula. NOTE: In RAPP generic promotion programs, a RAPP Participant shall contribute a total amount in goods, services, and/or cash equal to at least 10 percent of the value of resources to be provided by the CCC for all generic promotion activities proposed to be undertaken by the RAPP Participant. In RAPP brand promotion programs, a RAPP Participant conducting its own brand promotion that is a U.S. agricultural cooperative or a brand participant shall contribute at least 50 percent of the total eligible expenditures made on each approved brand promotion.MOE requirements are not applicable to this assistance listing.

Deadlines

RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines.

Award range and average, in the agency's words

The range of awards that will be granted is between $0 and $285 million. Applicants should propose an appropriate number of activities and request a sufficient amount of resources to achieve their proposed program goals.

Examples of funded projects

Fiscal Year2025: RAPP recipients seek to foster healthy exports and market diversification for U.S. agricultural products by implementing activities that include workshops, trade missions and trade shows, and promotional outreach.

Quoted from the program's federal Assistance Listing. The notice of funding opportunity is the official source for each competition's rules.

Funding history and past recipients

From fiscal 2021 to 2025, Regional Agricultural Promotion Program (10.618) awarded $597 million across 130 grant awards, an average of $4.6 million per award.

Largest recipients, fiscal 2021 to 2025
RecipientStateAwardsAmount
American Soybean AssociationMissouri2$53.5 million
United States Meat Export Federation IncColorado2$40.5 million
Cotton Council InternationalDistrict of Columbia2$36.5 million
Food Export USA- NortheastPennsylvania2$33.5 million
U.S. Grains & Bioproducts CouncilDistrict of Columbia2$33.0 million
Food Export Association of the Midwest USAIllinois2$32.4 million
U.S. Wheat Associates, Inc.Virginia2$25.0 million
Wine InstituteCalifornia2$25.0 million
Us Dairy Export CouncilVirginia2$19.7 million
USA Poultry & Egg Export Council, IncGeorgia2$19.0 million
Southern United States Trade AssociationLouisiana2$18.8 million
Washington Apple CommissionWashington2$14.0 million
California Walnut CommissionCalifornia2$14.0 million
The USA Rice FederationVirginia2$13.6 million
Almond Board of CaliforniaCalifornia2$13.0 million
Community & Economic Development, Alaska Department of CommerceAlaska2$12.5 million
National Assn of State Departments of AgricultureVirginia2$12.5 million
Western United States Agricultural Trade AssociationWashington2$11.2 million
National Potato Promotion BoardColorado2$11.2 million
Leather & Hide Council of AmericaDistrict of Columbia2$10.5 million

Top states: District of Columbia ($95.3 million), California ($93.6 million), Virginia ($91.2 million), Colorado ($58.0 million), Missouri ($53.5 million), Pennsylvania ($33.5 million), Illinois ($32.6 million), Washington ($32.2 million), Louisiana ($20.1 million), Georgia ($19.0 million).

Who usually wins

Almost all of the money went to nonprofits.

Recipient typeAwardsAmountShare
Nonprofits130$597 million100%

By state

19 states have a page for this program: those that received at least $1 million or 10 awards.

Grants by recipient's state, fiscal 2021 to 2025
StateAwardsAmount
District of Columbia16$95.3 million
California31$93.6 million
Virginia18$91.2 million
Colorado8$58.0 million
Missouri2$53.5 million
Pennsylvania2$33.5 million
Illinois3$32.6 million
Washington9$32.2 million
Louisiana3$20.1 million
Georgia2$19.0 million
Oregon8$16.3 million
Alaska2$12.5 million
Wisconsin4$10.7 million
Idaho2$9.7 million
Texas5$5.7 million
Massachusetts3$3.8 million
Florida3$3.4 million
New York2$2.3 million
Hawaii2$1.4 million
Michigan2$850,000
North Carolina2$655,000
North Dakota1$600,000

Award amounts are federal obligations reported to USAspending.gov for fiscal 2021 to 2025; see how our data works.