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Grants / Department of Agriculture / Agricultural Marketing Service

USDA-AMS-TM-FMPP-G-21-0002: Farmers Market Promotion Program

Closed Closed June 21, 2021 Opportunity USDA-AMS-TM-FMPP-G-21-0002

This grant is closed. Who won this program's grants before is below, and similar open grants are at the end of the page. It is in our archive of Agricultural Marketing Service notices from 2021.

Agricultural Marketing Service offered grants of up to $750,000 (at least $50,000) to the applicants described in the notice. It expected to make about 100 awards worth $38.5 million in total. Applications closed on June 21, 2021.

From the official notice on Grants.gov, last changed May 5, 2021. Checked November 7, 2026.

Other notices with this title

Agricultural Marketing Service has posted this title under other numbers: earlier or later rounds, or the same competition for another area. Each has its own dates and may change its rules.

NoticePostedDeadlineStatus
USDA-AMS-TM-FMPP-G-26-0005April 21, 2026Closed June 5, 2026Closed
USDA-AMS-TM-FMPP-G-25-0005May 9, 2025Closed June 27, 2025Closed
USDA-AMS-TM-FMPP-G-24-0010February 27, 2024Closed May 14, 2024Closed
USDA-AMS-TM-FMPP-G-23-0010February 14, 2023Closed May 2, 2023Closed
USDA-AMS-TM-FMPP-G-22-0002February 28, 2022Closed May 16, 2022Closed

Key dates

PostedMay 5, 2021
DeadlineJune 21, 2021
Archived by Grants.govJuly 21, 2021

Who can apply

This opportunity was open to the applicants described in the notice.

See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

Is this a realistic fit?

What the grant funds

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment. Projects that aim to address COVID-19 impacts through these activities are welcome.

Category: Agriculture.

Who has won Farmers Market and Local Food Promotion Program grants before

From fiscal 2021 to 2025, Farmers Market and Local Food Promotion Program (10.175) awarded $345 million across 1,346 grant awards, an average of $256,472 per award.

Largest recipients, fiscal 2021 to 2025
RecipientStateAwardsAmount
Iowa State University of Science and TechnologyIowa3$2.6 million
University of Wisconsin SystemWisconsin3$1.5 million
Wholesome Harvest Co-OpMaryland2$1.4 million
Winrock International Institute for Agricultural DevelopmentArkansas2$1.2 million
The Alameda County Deputy Sheriffs Activities League IncCalifornia2$1.2 million

Top states: California ($28.4 million), New York ($21.5 million), Georgia ($15.7 million), North Carolina ($15.0 million), Oregon ($14.9 million).

Applying now

This notice no longer takes applications. Agencies often post the same opportunity again under a new number, so check the program's notices on Grants.gov and the similar open grants below.

The notice on Grants.gov keeps its full text and attachments, which is useful for planning a resubmission.

Questions people ask

Is USDA-AMS-TM-FMPP-G-21-0002 still open?

No. It closed on June 21, 2021.

Who can apply for Farmers Market Promotion Program?

Agricultural Marketing Service accepted applications from the applicants described in the notice. The notice adds further conditions, so read its eligibility section.

What is the deadline for Farmers Market Promotion Program?

Closed June 21, 2021. Applications are no longer accepted; the program's newer notices are on this page when there are any.

How much funding is available?

Awards of up to $750,000 each. About $38.5 million in total across about 100 awards.

Who has won Farmers Market and Local Food Promotion Program grants before?

The largest recipients over five fiscal years were Iowa State University of Science and Technology, University of Wisconsin System, Wholesome Harvest Co-Op. The program made 1,346 awards worth $345 million in that time.

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