Federal grant programs / Department of Agriculture

Farmers Market and Local Food Promotion Program (10.175)

Also known as Farmers Market Promotion Program or Local Food Promotion Program

• Awarded, FY 2021 to 2025$345 million
• Grant awards1,346
• Typical award$249,794
• Awarded in FY 2025$41.2 million
• Size rank460 of 1824
• Type of assistanceGrant

Key findings

• Annual funding fell from $85.3 million in fiscal 2021 to $41.2 million in fiscal 2025.
• It is the 460th largest of 1,824 federal grant programs by five-year awards.
• The 20 largest recipients received 7% of the money.
• Awards went to recipients in 54 states and territories.

What the program funds

The Farmers Market and Local Food Promotion Program (FMLFPP) is a component of the Local Agriculture Market Program (LAMP). FMLFPP supports the development, coordination and expansion of local and regional food systems through two competitive grant programs: (1) Farmers Market Promotion Program (FMPP) and (2) Local Food Promotion Program (LFPP). FMPP grants fund direct producer-to-consumer marketing projects such as farmers markets, community-supported agriculture programs (CSA), roadside stands, and agritourism. FMPP accepts Capacity Building, Community Development, Training, and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training grant project types to support domestic direct producer-to-consumer marketing channels. LFPP grants fund local and regional food business enterprises that serve as intermediaries to process, distribute, aggregate, and store locally or regionally produced food products. LFPP accepts Planning, Implementation, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training grant project types to support local and regional food businesses.

From the federal Assistance Listing. Read the full listing on SAM.gov.

Open opportunities

No opportunity under this program is open or forecast on Grants.gov right now. Programs often post once a year, so the funding history below shows what to expect.

Rules from the program listing

Who can apply

All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. Eligible entities include Agricultural businesses and cooperatives, Community Supported Agriculture (CSA) networks and associations, Food councils, Economic development corporations, Local governments, Nonprofit and public benefit corporations, Producer networks or associations, Regional farmers’ market authorities and, Tribal governments.

What the money can and cannot pay for

In general, funds may be used to support local and regional food systems and encourages food economy availability. FMPP funds may be used to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets by developing, improving, expanding, and providing outreach, training, and technical assistance to, or assisting in the development, improvement, and expansion of, domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, and other direct producer-to-consumer market opportunities. LFPP funds may also be used to support the development and expansion of local and regional food business enterprises to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets. Eligible entities may not use grant funds for the purchase of land, or for construction or rehabilitation of a building or structure or the purchase of general purpose equipment.;

Matching requirements

This program has no statutory formula. Cost share cannot come from an unallowable expense or other federal funding. MOE requirements are not applicable to this assistance listing.MOE requirements are not applicable to this assistance listing.

Deadlines

Opportunities are available annually. Review the Request for Application (RFA) for the specific deadline. Refer to the FMPP website (https://www.ams.usda.gov/services/grants/fmpp) or the LFPP website (https://www.ams.usda.gov/services/grants/lfpp ) and visit the How to Apply tab for additional information.

Award range and average, in the agency's words

FMPP: Turnkey Marketing and Promotion - $50,000 to $100,000 Duration: 24 months Capacity Building - $50,000 to $250,000 Duration: 36 months Community Development, Training, and Technical Assistance - $100,000 to $500,000 Duration: 36 months LFPP: Turnkey Marketing and Promotion - $50,000 to $100,000 Duration: 24 months Planning - $25,000 to $250,000 Duration: 24 months Implementation - $100,000 to $750,000 Duration: 36 months Farm to Institution - $100,000 to $750,000 Duration: 36 months

Examples of funded projects

Fiscal Year2025: A FMPP “Community Development Training and Technical Assistant (CTA)” project recipient completed its activities in 2025. This project expanded an online platform, to increase market access, digital proficiency, and sales for small to mid-sized farms across the state to support the local economy and food systems. This included training producers on how to effectively use the platform to increase customer interaction and sales. During the grant period, product availability increased by 419 listings, an increase of 114% from the baseline of 363 listings on the platform. In addition, the recipient reported 32% increase in customer purchases with consumers stating improved tools on the platform aided in purchases. A LFPP “Implementation” recipient completed its activities in 2025. A USDA-certified organic farm and regional food hub expanded its aggregation, storage, and distribution capacity to strengthen the supply chain for locally produced foods across the state. Through this project, the recipient enhanced coordination between producers and consumers, supporting more efficient operations and market access for local farms. Grant funds supported key infrastructure improvements, including the purchase of shelving, carts, and cardboard boxes, which improved aggregation, storage, and delivery systems.

Continue reading on SAM.gov

Quoted from the program's federal Assistance Listing. The notice of funding opportunity is the official source for each competition's rules.

Who usually wins

Nonprofits received 40% of the money, small businesses 11% and colleges and universities 5.5%.

By state

46 states have a page for this program: those that received at least $1 million or 10 awards.

Award amounts are federal obligations reported to USAspending.gov for fiscal 2021 to 2025; see how our data works.