# Farmers Market Promotion Program

Source: https://welltoldgrants.com/grants/usda-ams-tm-fmpp-g-21-0002-farmers-market-promotion-program/  
Official notice: https://www.grants.gov/search-results-detail/333341

> Agricultural Marketing Service offered grants of up to $750,000 (at least $50,000) to the applicants described in the notice. It expected to make about 100 awards worth $38.5 million in total. Applications closed on June 21, 2021.

| Field | Value |
|---|---|
| Opportunity number | USDA-AMS-TM-FMPP-G-21-0002 |
| Agency | Agricultural Marketing Service |
| Status | Forecast |
| Deadline | June 21, 2021 |
| Award ceiling | $750,000 |
| Award floor | $50,000 |
| Expected awards | 100 |
| Total funding | $38.5 million |
| Cost sharing | required |
| Assistance Listings | 10.175 |

## Who can apply

- Others (see text field entitled "Additional Information on Eligibility" for clarification)

See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

## What the grant funds

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment. Projects that aim to address COVID-19 impacts through these activities are welcome.

## Questions people ask

### Is USDA-AMS-TM-FMPP-G-21-0002 still open?

No. It closed on June 21, 2021.

### Who can apply for Farmers Market Promotion Program?

Agricultural Marketing Service accepted applications from the applicants described in the notice. The notice adds further conditions, so read its eligibility section.

### What is the deadline for Farmers Market Promotion Program?

Closed June 21, 2021. Applications are no longer accepted; the program's newer notices are on this page when there are any.

### How much funding is available?

Awards of up to $750,000 each. About $38.5 million in total across about 100 awards.

### Who has won Farmers Market and Local Food Promotion Program grants before?

The largest recipients over five fiscal years were Iowa State University of Science and Technology, University of Wisconsin System, Wholesome Harvest Co-Op. The program made 1,346 awards worth $345 million in that time.