The Nielsen Foundation Inc
Preselected recipients only
The Nielsen Foundation Inc is a private foundation in Oldsmar, Florida. In tax year 2025 it gave $1.9 million in 48 grants; the typical grant was $25,000 and the largest $222,500. It only gives to organizations it selects itself and does not accept unsolicited applications.
From its IRS Form 990-PF for tax year 2025.
- Grants paid, 2025$1.9 million
- Number of grants48
- Typical grant$25,000
- Largest grant$222,500
- Assets$43.7 million
- New grantees33%
Giving in 2025 was down from $2.5 million the year before.
33% of its 2025 grantees had not received a grant from it the year before, a mix of repeat and new grantees.
Giving by year
| Tax year | Grants paid | Number of grants | Assets |
|---|---|---|---|
| 2023 | $1.3 million | 23 | $37.4 million |
| 2024 | $2.5 million | 52 | $38.7 million |
| 2025 | $1.9 million | 48 | $43.7 million |
How to apply
The Nielsen Foundation Inc says in its IRS filing that it only makes contributions to preselected organizations, so unsolicited applications are unlikely to be considered. Organizations it funds are usually invited.
What The Nielsen Foundation Inc funds
Where it gives
Its grants went to recipients in 11 states, the most to New York.
| State | Grants | Amount |
|---|---|---|
| New York | 26 | $838,350 |
| Florida | 2 | $227,500 |
| California | 7 | $225,000 |
| South Carolina | 1 | $164,680 |
| Virginia | 3 | $147,000 |
| District of Columbia | 3 | $125,000 |
| Maryland | 2 | $52,000 |
| New Jersey | 1 | $50,000 |
| Colorado | 1 | $15,000 |
| Massachusetts | 1 | $5,000 |
Grants paid in 2025
| Recipient | Purpose | Amount |
|---|---|---|
| Tampa Bay Wave Inc | To support the 2026 tech|x purpose driven innovation accelerator | $222,500 |
| The Blackbaud Giving Fund | Cause cards program (administered by yourcause and processed through the blackbaud giving fund). Nielsen employees who log volunteer hours can unlock "cause cards" to direct donations from the nielsen foundation to eligible non-profits, as a way to further recognize and increase the impact of their volunteer hours. The nielsen foundation also offers other special issue cause card programs throughout the year. | $164,680 |
| Local Initiatives Support Corporation | To support lisc's optimizing narrative change initiative to cultivate community networks through storytelling | $150,000 |
| National Afterschool Association | Support for the discover data program for middle and high school data science activities | $120,000 |
| Advertising Council Inc | General operating support | $75,000 |
| Geena Davis Institute on Gender in Media | General operating support | $75,000 |
| Arf Charitable Foundation Inc | To support the arf wide program | $50,000 |
| Civic Nation | To support we the action, an initiative of civic nation | $50,000 |
| Climate Central Inc | To support research helping local u.s. Broadcasters better cover extreme weather and climate change | $50,000 |
| Entertainment Industry Foundation | General operating support for defy:disaster | $50,000 |
| Glaad Inc | General operating support for the glaad media institute | $50,000 |
| Harmony Labs Inc | To update media research and audience segments for influencer-driven climate communicators | $50,000 |
| Hispanic Federation Inc | To support the latino digital accelerator and digital career centers | $50,000 |
| International Radio Television Society Foundation | To support 2025 irts academic programs including the summer fellowship program, the future media leaders career workshop, and the faculty seminar | $50,000 |
| Media Sales Institute | To support the continued development of the media sales department (msd) concentration | $50,000 |
| National Ass'n of Broadcasters Leadership Fdn | Support for the broadcast leadership training, media sales academy, and emerson coleman fellowship programs | $50,000 |
| Potential Energy Coalition Inc | To support strategic climate narratives and research to support public campaigns and action on climate change | $50,000 |
| The Jed Foundation | To support research and the production of a public report on teen use of ai for mental health help-seeking | $50,000 |
| The Paley Center for Media | To support the paley education re-creating radio + podcast production workshops | $50,000 |
| The Trevor Project Inc | General operating support | $50,000 |
| Girl Rising | To support the longitudinal mixed-methods evaluation of the rise program in rajgarh, madhya pradesh | $26,000 |
| America on Tech Inc | General operating support | $25,000 |
| American Journalism Project Inc | General operating support | $25,000 |
| Broadcasters Foundation of America | To support people in the radio and television broadcasting profession in acute need | $25,000 |
| Disability Belongs | General operating support | $25,000 |
| Inevitable Foundation | To support the inevitable foundation research institute | $25,000 |
| Reelabilities International | General operating support | $25,000 |
| Teach for America Inc | General operating support | $25,000 |
| Techsoup Global | To support a pilot data literacy training program for nonprofits in the media and/or technology sectors | $25,000 |
| Pathos Labs | Additional support for the second iteration of the ip list | $15,000 |
| Upwardly Global | General operating support | $15,000 |
| Caring Across Generations | General operating support | $10,000 |
| Center for Scholars & Storytellers | General operating support | $10,000 |
| Hispanic Scholarship Fund | General operating support | $10,000 |
| The Emma Bowen Foundation | General operating support | $10,000 |
| Accelerated College Experiences Inc | General operating support | $5,000 |
| Caring Across Generations | 2025 capacity-building grant | $5,000 |
| Center for Scholars & Storytellers | 2025 capacity-building grant | $5,000 |
| Glaad Inc | 2025 capacity-building grant | $5,000 |
| Moving Education Institute Inc | To support the community moving education program | $5,000 |
Officers and trustees
- Tracy Miller-Reimschussel
- George Callard
- Andrea Bertels
- Sandra Sims-Williams
- Shannon Coyne Rosado
- Brendon Perkins
- Caitlin Cahalan
- Ameyon Hawkins
- Nicolina Marzicola
Questions people ask
Does The Nielsen Foundation Inc accept grant applications?
No. Its IRS filing says it only makes contributions to preselected organizations.
How much does The Nielsen Foundation Inc give?
$1.9 million in tax year 2025, across 48 grants, with a typical grant of $25,000.
Who runs The Nielsen Foundation Inc?
Its 2025 filing lists Tracy Miller-Reimschussel (Vice President-Finance), George Callard (Director), Andrea Bertels (President,exec Dir-Grantmaking) and Sandra Sims-Williams (Director, Secretary) among 9 officers and trustees.
What does The Nielsen Foundation Inc fund?
Based on its grants, mainly science and research, education and youth programs.